Customer Feedback & Survey System

Project

Customer Feedback & Survey System

Collect, analyze, and act on customer feedback to drive smarter business decisions.

Problem Statement

Businesses often struggle to gather actionable insights from customers due to fragmented feedback channels, lack of structured survey tools, and limited analytics capabilities, resulting in suboptimal customer experience and engagement.

Solution Overview

Our platform centralizes feedback collection, survey distribution, and analytics in a single SaaS system. AI-powered insights help businesses understand customer sentiment, identify trends, and take informed actions to improve products, services, and engagement.

Key Features

Customer & Operational Features

• Submit feedback through multiple channels (web, email, mobile)
• Participate in surveys and polls
• Real-time response confirmation and notifications
• Anonymous feedback options for candid insights
• Multi-language support for global audiences

Admin & Analytical Features

• Create and schedule surveys with customizable templates
• Automated feedback collection and reminders
• AI-driven sentiment analysis and reporting
• Exportable analytics dashboards for decision-making
• Role-based access and security controls

System Architecture

Customers / Respondents
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Web & Mobile App (React / Tailwind)
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API Gateway
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Backend Services (Feedback, Surveys, Notifications)
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AI Analytics Engine (Sentiment Analysis, Insights)
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Database & Cloud Infrastructure

Technology Stack

Frontend

React, Next.js, Tailwind CSS

Backend

Node.js, NestJS, REST APIs

AI & Analytics

Sentiment Analysis, Trend Detection

Database

PostgreSQL, MongoDB

Notifications & Communication

Email, SMS, Push Notifications

Cloud & DevOps

AWS, Docker, CI/CD Pipelines

Use Cases

• Post-purchase customer feedback collection
• Employee satisfaction and engagement surveys
• Product or feature validation surveys
• Market research and trend analysis
• Event feedback and conference evaluations

Business Impact

The platform helps businesses gather actionable insights, improve customer satisfaction, and optimize products and services. Automated feedback analysis reduces manual effort, accelerates decision-making, and enhances overall customer engagement and loyalty.